You got published!
Yay! Maybe it was a guest post on a huge site or you used Contena Publish to publish your writing sample, you are now moving past the term brand new writer to published writer.
In the back of your mind, though, you think surely all of this writing will attract brands and big clients to you.
But, you know what? It doesn't.
A big myth that many new freelance writers have is that clients or publications will come running once they get published on a big site.
While helpful, this isn’t always the case.
There is more to getting your writing "out there" to gain freelance writing jobs than having that amazing guest post.
To help new writers out, here are my best tips for 2020.
Getting published on Huffington Post, Forbes and Time is a pretty big deal, and it will certainly impress others.
However, having one piece published on there won’t make freelance writing clients suddenly know who you are. The internet is crowded with information, so there is a good chance that big clients won’t even read your posts.
So, while I think getting published on high authority sites is wise, don’t bank your career on a home run. Instead, become a regular contributor on notable sites and write often.
When I first started freelance writing I became a regular contributor for Tweak Your Biz, a marketing blog.
Having an author page with all my contributions helped me show potential clients that I was reliable and consistent, increasing my chances of landing a gig.
I have heard several freelance writers say that their guest post or article landed them more clients.
I have had this happen, but for some writers it is not a normal thing for them.
This is because I am a B2B writer, and they are B2C writers. In other words, I write directly to the businesses, and they write directly to consumers.
B2C writers might write on how to save money on your mortgage, which will be read by everyday readers, not businesses.
A B2B writer would write a piece that was more directed towards how realtors could use content marketing to increase their leads.
Who is reading their piece?
Realtors who want to learn more about content marketing. Those realtors might use the steps listed in the piece, and they might think, “Hey, I loved your article, why don’t you just do my content marketing for me.”
So how can a B2C writer profit on this?
The best tip I can give you is to get on social media.
A Walmart representative contacted me on Facebook to write for their blog. And editor on Pinterest contacted me to write for their parenting magazine.
I have had several writers contact me asking for advice, and yet, they still insist on writing everything they are interested about.
Big businesses are not going to take you seriously if you tell them you write about dieting, dog care, and marriage advice. Pick one and focus on it.
This goes for other businesses too.
You might be a talented graphic artist, web designer, or virtual assistant that can do everything. However, the more you specialize, the more you are set apart as an expert rather than just another freelancer.
Try niching down and see how it works for you.
From experience, I can tell you that my income increased, clients took me more seriously, and I didn’t have to hustle as hard when I focused my niche.
How can you tell if a job ad on a job board is legit and not a scam?
For a new freelance writer, this is a real thought and an important one too.
Knowing how to use job boards the right way for 2020 is something you should pay attention to.
Make sure to check out my video on this and subscribe to my channel!